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As part of its mission to support the development of the transportation and logistics sector in the greater Montreal area, CargoM, the Metropolitan Logistics Cluster of Montreal, has obtained the status of a Free Trade Zone Center for the territory of the Montreal Metropolitan Community. Our mandate was to create a brand image for the Montreal Free Trade Zone Center.
The brand had to represent easy access to information and resources surrounding the FTZ programs, while demonstrating that the FTZ Centre is an initiative of the Metropolitan Logistics and Transportation Cluster of Montreal, CargoM and its partners.
We were able to achieve the mandate by integrating the symbolism of import and export with the arrows integrated to the logotype as well as the reproduction of CargoM’s colors.