NICE is a full-service dynamic marketing agency. We help our clients increase brand recognition, build notoriety, differentiate themselves, generate growth and above all else, yield results.
We were approached by the Montreal Comiccon in early 2019 initially to work on the marketing strategy for the 2019 edition of the iconic Montreal event. We implemented strategic changes to their past media campaigns primarily by shifting the strategy from primarily traditional media to a more balanced mix of traditional and digital. The result ran their campaigns delivering results on all KPIs and to grow their attendance by over 15% to over 75,000 participants for all combined events. Here you can see some of the design work we did for the outdoor advertising portion of the campaign. After the huge success of this first campaign, Nice was retained as principal agency for the Montreal, Quebec City, Ottawa, Laval and Winnipeg Comiccons.
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