Veternity is the world reference and leader in pet funeral services. The mandate presented a unique challenge similar to the one Veternity experienced at its inception which is democratizing in Canada the fact that a humane approach can be applied to pet cremation and all other pet funeral services.
Our mandate would be to find the best possible ways of getting the word out that this humane approach to pet funeral services is now available to all pet owners in the greater Montreal and Ottawa regions when they entrust the afterlife care of their pet to Eternal Companions.
Our work began with the creation of a new brand image and visual identity for Eternal Companions, that truly conveys their values of trust, empathy and respect while also representing the unbelievable lasting bond between a pet and its owner after their passing. We then worked on the creation of all Eternal Companions brand positioning tools including digital creatives, all video ads, brochures, outdoor displays for their various locations, business cards and other collateral for the finest customer experience.
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