NICE is a full-service dynamic marketing agency. We help our clients increase brand recognition, build notoriety, differentiate themselves, generate growth and above all else, yield results.
The Comiccon team approached us to work on the marketing strategy for the 2022 edition of their iconic Quebec City event. We implemented strategic changes to their media campaign primarily by shifting from traditional media to a more balanced mix of traditional and digital media. Their campaigns achieved positive results on all KPIs, increasing their attendance by over 60%, leading to over 20,000 attendees for the event.