DIGITAL MARKETING
A defined system for campaign management and scaling campaigns
Campaigns are often disorganized and do not have proper naming conventions and aren’t properly classified by ‘’traffic levels’’. In most cases this leads to wasted ad spend.
At Nice we strive to always create highly performing campaigns that are meticulously organized to know exactly where the budget is being spent. A Nice marketing campaign will always be set up to distinguish where attributions, conversions and sales are coming from and segregated by top, middle and bottom of funnel campaigns.
We also have detailed planning already in place for when our clients are ready to scale with new creatives that have previously been tested and new audiences that have been prequalified in testing campaigns as well.
Systematic Methodology for Testing New Ideas and Creatives
There is no perfect initial digital creative, we create and deliver creatives that are initially designed for testing. We use a beta testing approach to digital marketing to optimize all of our client’s campaigns.
We use data driven metrics to craft the best content and creatives to drive higher conversion rates. We continuously optimize our client’s campaigns to maximize results, sales and profitability.
Without properly testing creatives you’re essentially playing a guessing game with your campaigns
A systematic testing methodology ensures that there’s a true research process to generate new creative ideas. Our clients are often surprised by which creatives and copywrite yield the best results in our testing platforms. Once our testing data shows us which creatives will yield the best result, that’s when it’s time to scale and see you’ll see your ROAS increase significantly.
Our reporting which is generated with industry leading tech provides a clear view into spending, results, key intermediate metrics and all key performance indicators such as returns on ad spend and customer acquisitions cost.
Our reports pair ad results with funnel performance and what really differentiates us from other agencies is that our reporting includes metrics on design and creatives.
With Nice’s reporting you’ll know what’s working in your campaigns, and when something isn’t working as well, we’ll adjust course to continuously optimize your campaigns.
Our social media reporting also includes key metrics such as tracking & analyzing competitor accounts to unveil what could be working for them that could work for you.
We have extensive experience working with influencers in scaling their own personal brands and businesses. By having this deep understanding of both sides of the influencer marketing spectrum we know which partnerships work which one won’t and know how to maximize visibility and increase brand awareness for our clients with this powerful platform of influence. The key is to partner with influencers that have a true level of knowledge or social influence in their field and could be true ambassadors for your brands.